A home security salesman used to pitch cameras, sensors, and app features. Sales were mediocre.
He changed one thing: he stopped selling equipment and started selling a parent checking their phone during a work trip, seeing their kid got home safe.
Same product. Same price. Sales doubled within months.
Sales Strategies is 14 chapters of exactly this — practical, tested methods that hold up in real selling situations. No tricks. No pressure.
What you'll learn:
🎯 Sell the result, not the product — the shift that changes everything
👤 Define your ideal customer so precisely your pitch writes itself
📞 The "100 Calls" method that breaks cold-calling fear fast
🤝 Negotiate without giving away your margin out of fear
🔁 Keep customers for years, not just one sale
🎁 Give something great away first — and why it works
Every chapter stands alone. Read in order, or jump to what you need today.
Get your copy. Start closing more, starting with your next conversation.
Richard Thomas is a sales expert and trainer. He has trained hundreds of people on how to sell like a pro. He also received numerous awards for his achievement in sales.