This Is Vegan Propaganda: How a Plant-Based Diet Can Improve Your Health and Save the Planet

‘Among the best new writing about climate change’ Financial Times

‘If you give a damn about this planet, and the fate of its inhabitants (including us), read this book.’ Jonathan Balcombe, bestselling author of What a Fish Knows

Our choices can help alleviate the most pressing issues we face today: the climate crisis, infectious and chronic diseases, human exploitation and, of course, non-human exploitation.

Undeniably, these issues can be uncomfortable to learn about but the benefits of doing so cannot be overstated. It is quite literally a matter of life and death.

In This Is Vegan Propaganda, activist and bestselling author Ed Winters explores the powerful connections between diet, climate change, public health and animal ethics to answer the question, ‘Is there a better way?’

Drawing on years of research and first-hand interviews with farmers, slaughterhouse workers, environmentalists and philosophers, he reveals how animal agriculture fuels global crises — and what each of us can do to help.

From the environmental cost of industrial farming to the hidden human and animal exploitation within our food systems, Winters lays bare the realities behind what we eat and shows why moving towards a plant-based diet is one of the most effective actions we can take to protect the future.

Whether you’re already vegan or simply curious to understand more, this compelling, evidence-based book will give you the knowledge and tools to make informed, compassionate choices that benefit both people and the planet.

Praise for This Is Vegan Propaganda:

‘Essential reading’ Matt Haig, bestselling author of The Comfort Book

‘A truly unrivalled, once-in-generation voice... a must-read’ Rich Roll, bestselling author of Finding Ultra

‘An eye-opening book for our time’ Moby

‘Makes a powerful case for giving up meat... Whatever he's eating, I want some of it.’ The Times

‘Sets out all the reasons why going vegan might just save the world’ Stella Magazine

‘Make sure you read This is Vegan Propaganda, you won't regret it.’ Peter Egan, actor and activist