The Creativity Code: Art and Innovation in the Age of AI
Apr 2019 · Harvard University Press
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“A brilliant travel guide to the coming world of AI.”
—Jeanette Winterson
What does it mean to be creative? Can creativity be trained? Is it uniquely human, or could AI be considered creative?
Mathematical genius and exuberant polymath Marcus du Sautoy plunges us into the world of artificial intelligence and algorithmic learning in this essential guide to the future of creativity. He considers the role of pattern and imitation in the creative process and sets out to investigate the programs and programmers—from Deep Mind and the Flow Machine to Botnik and WHIM—who are seeking to rival or surpass human innovation in gaming, music, art, and language. A thrilling tour of the landscape of invention, The Creativity Code explores the new face of creativity and the mysteries of the human code.
“As machines outsmart us in ever more domains, we can at least comfort ourselves that one area will remain sacrosanct and uncomputable: human creativity. Or can we?...In his fascinating exploration of the nature of creativity, Marcus du Sautoy questions many of those assumptions.”
—Financial Times
“Fascinating...If all the experiences, hopes, dreams, visions, lusts, loves, and hatreds that shape the human imagination amount to nothing more than a ‘code,’ then sooner or later a machine will crack it. Indeed, du Sautoy assembles an eclectic array of evidence to show how that’s happening even now.”
—The Times
—Jeanette Winterson
What does it mean to be creative? Can creativity be trained? Is it uniquely human, or could AI be considered creative?
Mathematical genius and exuberant polymath Marcus du Sautoy plunges us into the world of artificial intelligence and algorithmic learning in this essential guide to the future of creativity. He considers the role of pattern and imitation in the creative process and sets out to investigate the programs and programmers—from Deep Mind and the Flow Machine to Botnik and WHIM—who are seeking to rival or surpass human innovation in gaming, music, art, and language. A thrilling tour of the landscape of invention, The Creativity Code explores the new face of creativity and the mysteries of the human code.
“As machines outsmart us in ever more domains, we can at least comfort ourselves that one area will remain sacrosanct and uncomputable: human creativity. Or can we?...In his fascinating exploration of the nature of creativity, Marcus du Sautoy questions many of those assumptions.”
—Financial Times
“Fascinating...If all the experiences, hopes, dreams, visions, lusts, loves, and hatreds that shape the human imagination amount to nothing more than a ‘code,’ then sooner or later a machine will crack it. Indeed, du Sautoy assembles an eclectic array of evidence to show how that’s happening even now.”
—The Times
“A brilliant travel guide to the coming world of AI.”
—Jeanette Winterson
What does it mean to be creative? Can creativity be trained? Is it uniquely human, or could AI be considered creative?
Mathematical genius and exuberant polymath Marcus du Sautoy plunges us into the world of artificial in...
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Ratings and reviews
1 review
Franco Arteseros
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January 11, 2025
Great book. I got the sample and I am ready to buy the book. Great insight into Creative AI. A must read for anyone interested in Creative AI. BRAVO...Can't wait to finish reading this book.
About the author
Marcus du Sautoy is the Charles Simonyi Professor for the Public Understanding of Science and Professor of Mathematics at the University of Oxford and the bestselling author of The Music of the Primes, Symmetry, and The Great Unknown. A trumpeter and member of an experimental theater group, he has written and presented over a dozen documentaries, including The Code and The Secret Rules of Modern Living: Algorithms. He also created the codes for Lauren Child’s Ruby Redfort mysteries. He has received the Berwick Prize, the Zeeman Medal, and the Royal Society’s Michael Faraday Prize, among other honors.
Marcus du Sautoy is the Charles Simonyi Professor for the Public Understanding of Science and Professor of Mathematics at the University of Oxford and the bestselling author of The Music of the Primes, Symmetry, and The Great Unknown. A trumpeter and member of an experimental theater group, he ha...
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