About this ebook
A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.
Research Methods for Tourism, Hospitality, Leisure and Events is ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods approaches, emphasizing their relevance to real-world contexts. Students will learn how to design robust studies, collect and interpret data effectively and write persuasive, evidence-based reports or dissertations.
This textbook includes:
- Chapter summaries and learning outcomes to consolidate understanding
- Reflective questions for self-assessment
- Global real-world examples that demonstrate applied research in context
- Glossary of key terms
- Structured guidance on writing dissertations and final reports
Whether preparing for a dissertation, an independent project or a future career in tourism and hospitality, Research Methods for Tourism, Hospitality, Leisure and Events equips students with the methodological tools and analytical skills to produce credible, high-impact research.
Research Methods for Tourism, Hospitality, Leisure and Events is ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods approaches, emphasizing their relevance to real-world contexts. Students will learn how to design robust studies, collect and interpret data effectively and write persuasive, evidence-based reports or dissertations.
This textbook includes:
- Chapter summaries and learning outcomes to consolidate understanding
- Reflective questions for self-assessment
- Global real-world examples that demonstrate applied research in context
- Glossary of key terms
- Structured guidance on writing dissertations and final reports
Whether preparing for a dissertation, an independent project or a future career in tourism and hospitality, Research Methods for Tourism, Hospitality, Leisure and Events equips students with the methodological tools and analytical skills to produce credible, high-impact research.
A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.
Research Methods for Tourism, Hospitality, Leisure and Events is ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-ye...
Discover more
About the author
Emmet McLoughlin is Senior Lecturer in Tourism and Events Management at Cardiff Metropolitan University, UK, where he teaches research methods for undergraduate and postgraduate levels. He is also a member of the Welsh Centre for Tourism Research (WCTR) and a Fellow of the Higher Education Academy.
Natasha Stait is Associate Lecturer in Business Management and Law and an Early Career Researcher at Cardiff Metropolitan University, UK. She teaches research methods at the undergraduate level and undertakes dissertation and project supervision for MBA students.
Emmet McLoughlin is Senior Lecturer in Tourism and Events Management at Cardiff Metropolitan University, UK, where he teaches research methods for undergraduate and postgraduate levels. He is also a member of the Welsh Centre for Tourism Research (WCTR) and a Fellow of the Higher Education Academ...
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
