This book concentrates on implementing change and ensuring that it happens. It is designed to help managers overseeing the whole change and those who are managing part of the process and trying to keep it on track. It will also interest people caught up in the change process, helping them to understand why certain things are happening to them.
Over this week-long course you will cover:
- Sunday: Why change is necessary
- Monday: Unfreezing: creating the impetus for change
- Tuesday: Moving: The change roller-coaster
- Wednesday: Refreezing: making the change stick
- Thursday: Tools for analysing resistance to change
- Friday: Examples of change projects
- Saturday: Making change happen
Mike Bourne is Professor of Business Performance at Cranfield's Centre for Business Performance where his work involves helping companies change, develop and perform. Before that he held senior posts in industry. He now consults widely and is an international speaker.
Pippa Bourne is Regional Director for ICAEW, the membership organization supporting Chartered Accountants around the world. She has an MBA and is a chartered marketer and has experience in marketing and general management roles..