Reggie Williams is a performance coach, behavioral design specialist, and the creator of The Morning Routine Blueprint, a system developed over seven years of research and direct coaching with more than three thousand clients across fifteen countries. His work focuses on the intersection of circadian biology, habit formation, and environmental psychology, with a particular emphasis on building sustainable morning practices that produce measurable improvements in energy, cognitive function, and emotional resilience.
After graduating with a degree in neuroscience from the University of California, Berkeley, Williams spent four years as a research coordinator at the Center for Human Sleep Science at UC Berkeley, where he contributed to studies on circadian phase shifting and the effects of light exposure on cognitive performance. His research experience gave him direct exposure to the experimental protocols and data analysis methods that would later inform the evidence-based approach of his coaching practice.
In 2019, Williams founded The Morning Lab, an online coaching platform that provides individualized morning routine design based on chronotype assessment, biomarker analysis, and lifestyle constraints. The Morning Lab has been featured in *Men's Health*, *Outside Magazine*, and the *TED Ideas Blog*, and Williams has delivered keynote addresses at the International Society for the Study of Behavioral Development, the Precision Health Summit, and Google's Wellness Initiative.
Williams is also the host of *The First Hour*, a weekly podcast that explores the science and practice of morning routines through interviews with researchers, athletes, executives, and artists. The podcast has amassed over four million downloads and consistently ranks in the top twenty of the Health and Wellness category on Apple Podcasts. He lives in Portland, Oregon, with his wife and two children, where he tests his morning protocols against the famously gray Pacific Northwest winters to ensure they work in even the most challenging light conditions.