The Data Mirage: Why Companies Fail to Actually Use Their Data
About this ebook
However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers “have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations.”
This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions.
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About the author
Ruben Ugarte is an expert in data and decision making. He has worked with over 75+ companies from five continents and all company stages to use data to make higher quality decisions. These decisions helped companies significantly boost performance, increase profitability, dramatically lower costs, and make their teams world-class. He also maintains a popular blog that has been read by over 100,000 readers. He currently resides in Vancouver, Canada.
