Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards
Oct 2007 · Sold by Grand Central Publishing
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4 reviews
Ebook
192
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About this ebook
Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People).
Once every few years a book comes along with an insight so penetrating, so powerful—and so simply, demonstrably true—that it instantly changes the way we think and do business. Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition.
In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken—and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
Drawing on real-world corporate examples, from JetBlue's decision to give fliers what they really want—leather seats, personal televisions, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand.
With tips and advice on changing any business to one that dots its i's, crosses its t's, and attracts more clients, Broken Windows, Broken Business goes straight to the heart of what makes all enterprises successful—the little things that mean a lot.
Once every few years a book comes along with an insight so penetrating, so powerful—and so simply, demonstrably true—that it instantly changes the way we think and do business. Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition.
In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken—and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
Drawing on real-world corporate examples, from JetBlue's decision to give fliers what they really want—leather seats, personal televisions, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand.
With tips and advice on changing any business to one that dots its i's, crosses its t's, and attracts more clients, Broken Windows, Broken Business goes straight to the heart of what makes all enterprises successful—the little things that mean a lot.
Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People).
Once every few years a book comes along with an insig...
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Ratings and reviews
4 reviews
Glenn A. Van Walraven
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November 26, 2017
As the owner and sole employee of a small start-up home and office repair service I am greatful for this book, which reinforces a long held value that the person spending their hard earned money for my services is my boss. I have a background in retail sales and made sure to stress that the business owner may sign our paychecks but the person walking through the doors of the business was our "boss". The owner could fire any of us at will; the "boss" could fire the whole company by going to the competition. We must know that we are not the most important people that "walk through our doors", whatever that door may be. Finally I have been able to see that exact sentiment in print. My thoughts regarding this business course are: read it, ponder it, breathe it, devour it and let it be your heartbeat and you will make friends in your business rather than casual customers/clients.
Kittany Crintz
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April 17, 2019
Useful for all businesses.
About the author
Michael Levine has been widely regarded as one of the world's premier branding and media expert for the last thirty years.
He has represented a record breaking fifty-eight Academy Award winners, thirty-four Grammy Award winners, and forty-three New York Times bestsellers. He has authored nineteen books and five bestsellers, including Broken Windows, Broken Business and Guerrilla P.R..
Michael Levine has been widely regarded as one of the world's premier branding and media expert for the last thirty years.
He has represented a record breaking fifty-eight Academy Award winners, thirty-four Grammy Award winners, and forty-three New York Times bestsellers. He has authored ninetee...
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