Zero to Network: A Founder's Guide to Building Products People Can't Leave

This book is a practical playbook for founders who want to engineer defensibility, retention, and community into their products from day one. It connects network effects, switching costs, retention mechanics, and community-led growth into a single roadmap that takes you from zero to escape velocity.

Inside, you'll discover:

• The sixteen forces that shape networks and how to use them

• How to solve the cold start problem with atomic networks

• Designing switching costs that create value, not resentment

• Engineering habit-forming products that users depend on daily

• The difference between virality and network effects

• How to build community-led growth that replaces expensive acquisition

• How to layer multiple network effects for compound defensibility

Build a product that users do not just try but genuinely cannot imagine living without.