Creative Thinking: 11 Practical Techniques to Generate Better Ideas and Solve Problems

The first idea to show up is the one everyone else already had, and most people stop right there.

Creative Thinking gives you 11 techniques for getting past it, each ending with a 10 to 20 minute exercise to run on a real problem.

🤫 A silent 10-minute round that out-produces the classic group brainstorm

🔀 SCAMPER, the seven questions behind the Walkman, Velcro, and Post-it Notes

🎭 Role-playing, from a designer who spent three years living as an elderly woman

🔄 Reverse brainstorming: asking how to guarantee failure, the habit Charlie Munger applied to investing

💤 Incubation, and the research on why stepping away can hand you the answer

🧱 The hidden assumption that kept vacuums bagged until James Dyson asked why

🐦 A birdwatcher's kingfisher insight that reshaped a bullet train's nose

Get your copy. Pick one real problem and run the first exercise today.