The Little Book of Gold: Fundraising for Small (and Very Small) Nonprofits
About this ebook
The Little Book of Gold is dedicated to helping small (and very small) non-profits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work. This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets).
What's New in the Second Edition
Updated for Modern Fundraising
This edition includes comprehensive guidance on online donations, recurring gifts, mobile payments, and email campaigns—all integrated seamlessly with the book's proven low-cost approach.
Enhanced Digital Strategy
Learn how to set up donation forms that actually convert, use QR codes for easy giving, and leverage email for cultivation without overwhelming your donors. Plus updated guidance on donor databases and payment processing for today's digital-first world.
Deeper Implementation Guidance
The core strategies remain the same, but now with more detailed timelines, troubleshooting tips, and step-by-step checklists. Follow along as "Linda" at the Smallville Historical Society implements each strategy with even more specific guidance on execution.
Expanded Coverage of Major Topics
More comprehensive event planning information
Enhanced donor cultivation and stewardship strategies
More guidance on when and how to hire development staff
Expanded section on grant writing and foundation research
New coverage of planned giving and capital campaigns
Still the Same Practical Approach
Despite the updates, this remains the same focused, actionable guide that tens of thousands of small nonprofits have used to transform their fundraising. The "little book" philosophy stays intact—just better equipped for 2025 and beyond.
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About the author
Erik Hanberg is an expert in nonprofit management, fundraising, marketing, and leadership. His books for nonprofits have sold tens of thousands of copies to nonprofits around the world.
He has served as the director of two nonprofits, the interim executive director of two more, and served in positions in marketing and fundraising. He has been on many nonprofit boards, often in positions of leadership. He also served in locally elected office for more than twelve years. In addition, he has consulted with nonprofit boards and staff of dozens and dozens of nonprofits and foundations.
