Why Engine: Building a Business People Believe In
Alex Roth
BGB Learn
Ebook
144
Pages
Tools
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About this ebook
Customers who merely like your product will leave for a cheaper alternative. Employees who are just satisfied will leave for a higher salary. The only sustainable advantage is belief—customers, employees, and investors who believe in what you are building.
This book shows you how to engineer that belief. It is a practical system for building a purpose-driven business that connects your deepest reason for existing to every decision you make.
Inside, you'll discover:
• Discovering your core why
• Translating purpose into operational principles
• Designing an intentional culture
• Purpose-driven product development
• Belief-driven marketing and pricing
• Scaling without selling out
• Leading through crisis with integrity
Stop competing on price and features. Start building a business that people believe in and that can withstand any challenge.
Customers who merely like your product will leave for a cheaper alternative. Employees who are just satisfied will leave for a higher salary. The only sustainable advantage is belief—customers, employees, and investors who believe in what you are building.
This book shows you how to engineer tha...
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