Your Customer's Journey: A Storytelling System for Modern Marketing

Mike Smith

BGB Learn

Ebook

144

Pages

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About this ebook

The modern marketing landscape has fractured across dozens of channels, platforms, and formats. A single customer might discover you through TikTok, research you on YouTube, read your blog, subscribe to your email list, visit your website, and make a purchase. Each of those touchpoints is a scene in a larger narrative. The question is whether those scenes add up to a coherent story or a confusing mess.

This book bridges two disciplines that have lived in separate silos, customer journey mapping and narrative strategy, into a single actionable system. You will learn how to map your customer experience in a way that reveals story opportunities, not just touchpoints, and how to turn those insights into marketing that moves people.

Inside, you'll discover:

• The five narrative layers that correspond to every stage of the journey

• How to craft awareness arcs that stop the scroll and earn attention

• Consideration content that builds trust without being salesy

• Decision stage narratives that make the right choice feel obvious

• Retention storytelling that reinforces customer identity

• Advocacy arcs that turn customers into passionate promoters

• How to use AI to personalize storytelling without losing authenticity

Stop treating customer journey mapping as a one-time exercise and start building a storytelling system that works across every channel.

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