About this ebook
Interactive broadband services are currently in the process of being transformed into a new communications standard for all households. The convergence and multimedia enablement of the telephone, television and PC allows users to access content from media enterprises at all times no matter where they happen to be. This book provides a unique overview of this situation and serves as a guide for companies faced with the evolution from traditional media to the new world of interactive broadband media. Not only established media enterprises intending to set foot in these new markets, but also start-ups recognise this revolution and are investing billions in an attempt to conquer this attractive new market at an early stage. The challenge here is to achieve a good return on high initial investments, a task that is not exactly made easier by the unwillingness of end customers to pay for the content they demand. Furthermore, companies often fail to optimise their orientation in the emerging value chains. This gives rise to the question of how to develop successful business models. The authors provide actual examples of business models that are successful in the long term. Here, particular attention is paid to introducing Accenture's tried and tested Get Audience/Sell Audience concept, based on the company's extensive consulting experience.
Interactive broadband services are currently in the process of being transformed into a new communications standard for all households. The convergence and multimedia enablement of the telephone, television and PC allows users to access content from media enterprises at all times no matter where ...
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About the author
Dr. Mohr with a master's degree in business administration, as well as a PhD in business studies, works as a Senior Manager for strategic consultancy at Accenture's Frankfurt office and has spent the last few years concentrating on the area of communications & media entertainment. With his consulting experience and focuses on advising companies as they enter the market in the convergence area of "interactive broadband media", he has been in charge of several surveys on this issue and is the author of several management books as well as various publications in management magazines.
Gerhard Thomas can look back on several years of project and consultancy work in the areas of telecommunications, and public and private service provision. He has worked for Accenture since 1995. In his function as a partner, he deals with strategic issues in the world of telecommunications and the media and advises companies on establishing and expanding their business activities. He is responsible for projects in the areas of optimising customer operations and enterprise management solutions. Mr. Thomas has particular specialist knowledge in designing and implementing customer information and settlement systems.
Gerhard Thomas can look back on several years of project and consultancy work in the areas of telecommunications, and public and private service provision. He has worked for Accenture since 1995. In his function as a partner, he deals with strategic issues in the world of telecommunications and the media and advises companies on establishing and expanding their business activities. He is responsible for projects in the areas of optimising customer operations and enterprise management solutions. Mr. Thomas has particular specialist knowledge in designing and implementing customer information and settlement systems.
Dr. Mohr with a master's degree in business administration, as well as a PhD in business studies, works as a Senior Manager for strategic consultancy at Accenture's Frankfurt office and has spent the last few years concentrating on the area of communications & media entertainment. With his consul...
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