Soft Power: The Means To Success In World Politics
Apr 2009 · Sold by PublicAffairs
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About this ebook
From the pre-eminent scholar of foreign policy, the classic work that defined soft power
“As brilliant as it is timely, Professor Nye’s book is must reading for anyone who cares about the success of America and the world.” —Madeleine K. Albright
Joseph S. Nye, Jr., coined the term “soft power” to describe a nation’s ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country’s military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies.
Hard power remains crucial in a world of states trying to guard their independence. But Nye argues that soft power—diplomacy, economic assistance, trustworthy information—is essential as well in securing America’s national interests. One of the most influential books on foreign policy ever written, Soft Power offers vital guidance in an age of geopolitical turmoil.
“As brilliant as it is timely, Professor Nye’s book is must reading for anyone who cares about the success of America and the world.” —Madeleine K. Albright
Joseph S. Nye, Jr., coined the term “soft power” to describe a nation’s ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country’s military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies.
Hard power remains crucial in a world of states trying to guard their independence. But Nye argues that soft power—diplomacy, economic assistance, trustworthy information—is essential as well in securing America’s national interests. One of the most influential books on foreign policy ever written, Soft Power offers vital guidance in an age of geopolitical turmoil.
From the pre-eminent scholar of foreign policy, the classic work that defined soft power
“As brilliant as it is timely, Professor Nye’s book is must reading for anyone who cares about the success of America and the world.” —Madeleine K. Albright
Joseph S. Nye, Jr., coined the term “soft power” ...
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6 reviews
Merry Me
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August 27, 2026
not a nude magazine....🧐
About the author
Joseph S. Nye, Jr., (1937–2025) served as dean of the Kennedy School of Government at Harvard University and as Chairman of the National Intelligence Council and Assistant Secretary of Defense for International Security Affairs in the Clinton administration. He was the author of several books, including Bound to Lead and The Future of Power.
Joseph S. Nye, Jr., (1937–2025) served as dean of the Kennedy School of Government at Harvard University and as Chairman of the National Intelligence Council and Assistant Secretary of Defense for International Security Affairs in the Clinton administration. He was the author of several books, in...
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