Exhibition Planning

The book uniquely emphasizes data-driven decision-making, providing professionals with tools to analyze market trends and evaluate exhibition performance. It progresses from core concepts in exhibition theory and practice to detailed explorations of planning, management, and promotion, incorporating case studies to illustrate key principles.

Marketing, finance, and project management principles are applied to audience development, budget creation, and project timelines, enriching the analysis and providing a broader understanding of the exhibition planning process.

Targeted towards art professionals, gallery owners, and students of arts management, this book provides practical guidance applicable to various exhibition types, focusing primarily on contemporary art. By addressing ongoing debates, such as the role of technology and ethics in art, the book encourages critical examination and informed perspectives within the dynamic field of arts management.