The Art of Choosing
Apr 2010 · Sold by Twelve
star
12 reviews
Ebook
352
Pages
family_home
Eligible
info
About this ebook
The nationally recognized, leading authority on choice exposes the surprising truths behind the decisions we make everyday.
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, the choices we make define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose?
Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.
The Art of Choosing is your companion and guide for the many challenges ahead.
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, the choices we make define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose?
Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.
The Art of Choosing is your companion and guide for the many challenges ahead.
The nationally recognized, leading authority on choice exposes the surprising truths behind the decisions we make everyday.
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, the choices we make define us and shape our lives. Sheena Iyengar as...
Discover more
Ratings and reviews
12 reviews
David Palmer
- Flag inappropriate
December 4, 2015
I loved all parts of this book.
2 people found this review helpful
A Google user
- Flag inappropriate
- Show review history
March 9, 2018
It's very nice
A Google user
- Flag inappropriate
very good
About the author
Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, and in books such as Blink and The Paradox of Choice.
Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at...
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
