Sell!: The Way Your Customers Want to Buy
About this ebook
They're both based on the premise that RELATIONSHIPS are what matter. In this age, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research.
In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the REAL modern sales cycle. It's one that depends on your ability to influence more than just one buyer, understand what today's customers want from you (and don't want), and use time-tested human relations principles that will help you strengthen relationships anywhere in the global economy.
Readers will learn the five stages to master in the modern selling process, and learn from real sales examples told by top performing salespeople and veteran sales trainers from the U.S. to Europe, the Middle East, India, Japan and points in between.
This book combines insightful new research, a modern sales process and timeless, powerful human relations principles. It's a fresh take on what works today to grow sales.
- Learn the two traits customers want most from their salespeople
- Which types of questions are rarely asked by all but top salespeople?
- When will customers be willing to pay more for your solution or product?
- How what you think about can matter to customers and change your results?
- And get access to online training resources that come with this book!
"A familiar but wide-ranging guide to applying Carnegie's up-close-and-personal principles to selling." -KIRKUS Reviews
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About the author
Dale Carnegie & Associates, Inc. provides workplace learning and perfor- mance solutions. It offers leadership, team, and corporate training courses, including skills, communications and human rela- tions/skills, leadership training for managers, sales advantage, and sales success cours- es. The company’s course subjects include change management, customer service, effec- tive communication and interpersonal skills, employee engagement, executive training, leadership, organizational development, pre- sentation effectiveness, and sales. Its training categories include various courses, three day seminars, two day seminars, Web events, one day seminars, events, and online training services. The company was founded in 1912 and is based in New York City with locations and additional offices throughout the world.
