About this ebook
Unlock higher visibility, stronger downloads, and better conversion on the Apple App Store with App Store ASO Mastery by Pushpa Gupta. This practical guide focuses on App Store Optimization (ASO) fundamentals and proven, step-by-step strategies you can apply in App Store Connect to improve rankings and organic growth. Whether you’re a startup founder, a marketer, or a product team owner, you’ll learn how to craft compelling metadata, refine keyword targeting, and optimize key listing elements that influence app discovery. Inside, you’ll discover how to research and select high-intent keywords, build metadata that communicates value instantly, and write descriptions designed to convert—without sacrificing clarity or compliance. You’ll also learn how to use screenshots and creative assets strategically, strengthen your app’s brand presence, and align your updates with performance goals. The book explains how to evaluate results, run iterative improvements, and avoid common ASO pitfalls that slow growth. App Store ASO Mastery goes beyond theory with actionable frameworks and field-tested tactics so you can turn store impressions into installs. If you want to rank higher, compete smarter, and consistently improve your app’s performance on Apple’s platform, this book is your roadmap to ASO success.
Unlock higher visibility, stronger downloads, and better conversion on the Apple App Store with App Store ASO Mastery by Pushpa Gupta. This practical guide focuses on App Store Optimization (ASO) fundamentals and proven, step-by-step strategies you can apply in App Store Connect to improve rankin...
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About the author
Pushpa Gupta is an ASO and app-growth specialist who helps app developers and digital marketers improve discoverability on major mobile marketplaces. With a focus on practical, performance-driven optimization, she shares strategies grounded in how users search, decide, and convert. Her work emphasizes measurable improvements through metadata optimization, keyword planning, and continual iteration. In App Store ASO Mastery, Pushpa distills real-world insights into an actionable approach for ranking higher on the Apple App Store using App Store Connect.
Pushpa Gupta is an ASO and app-growth specialist who helps app developers and digital marketers improve discoverability on major mobile marketplaces. With a focus on practical, performance-driven optimization, she shares strategies grounded in how users search, decide, and convert. Her work empha...
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