Game On: How Sports Media Grew Up, Sold Out, and Got Personal with Billions of Fans
Apr 2024 · U of Nebraska Press
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352
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About this ebook
"In Game On, David Bockino examines pivotal sports stories with a fan's enthusiasm and an eye for detail, exploring the important business and technological innovations as well as the societal shifts that coincided. He also surveys the present moment, one of uncertainty and unprecedented change, with the pandemic, fantasy sports, globalization, newly legalized gambling, and the fragmentation of traditional fan bases"--
"In Game On, David Bockino examines pivotal sports stories with a fan's enthusiasm and an eye for detail, exploring the important business and technological innovations as well as the societal shifts that coincided. He also surveys the present moment, one of uncertainty and unprecedented change, ...
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About the author
David Bockino is an associate professor at Elon University, where he teaches communications and sport management.
David Bockino is an associate professor at Elon University, where he teaches communications and sport management.
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