DIGITAL ECONOMY AND MODERN BUSINESS INNOVATION

The transformation of the global economy in recent decades has demonstrated a fundamental shift from a resource-based economy to a technology- and information-based economy. The rapid development of digital technologies, particularly the internet, cloud computing, artificial intelligence, and big data analytics, has created a new economic landscape known as the digital economy. This phenomenon is not only changing the way individuals interact but also transforming how companies operate, create value, and compete in an increasingly integrated global marketplace.

The digital economy essentially represents the integration of digital technology into all economic activities, from production and distribution to consumption. In this context, data becomes a strategic asset with high economic value, while digital platforms act as key intermediaries connecting producers and consumers. This shift has given rise to new, more flexible, efficient, and network-based business models, such as e-commerce, financial technology (fintech), and the sharing economy. Thus, the digital economy is understood not merely as a separate sector, but as an economic system that permeates various traditional sectors.