Strategic Business Communication: Principles, Practices, and Professional Applications
About this ebook
Strategic Business Communication: Principles, Practices, and Professional Applications has been designed to address the evolving communication needs of students, professionals, and aspiring managers. The book integrates foundational communication theories with practical applications relevant to modern organizations. It reflects contemporary developments such as digital communication platforms, virtual collaboration, professional presentations, structured business writing, and data-driven reporting practices. Equal emphasis is placed on traditional communication skills and emerging technologies to ensure holistic competency development.
This book is intended to serve as a comprehensive textbook for undergraduate and postgraduate courses in business administration, commerce, management, engineering, and related disciplines. It may also be used as a reference guide for working professionals seeking to enhance their communication effectiveness.
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About the author
Dr. Ankur Aggarwal is an accomplished academician, researcher, and finance professional with over 15 years of experience spanning higher education and professional training. He holds a Ph.D. in Commerce (2024) from Chaudhry Charan Singh University, Meerut, & done PGDBM in finance & international business and is currently serving as Assistant Professor at Satyam College of Education, Noida. Dr. Aggarwal has taught extensively in the domains of financial planning, Business Law, Taxation, banking including long-standing associations with leading institutions across NCR. He has also done CA (INTER), MA, M.com, B.ed & diploma in taxation. A passionate educator and digital mentor, he runs a popular YouTube education channel with over 25,000 subscribers, simplifying commerce and law concepts for learners nationwide. Dr. Aggarwal is also an active researcher with UGC CARE–listed publications, a published author, and a certified Heartfulness meditation trainer, reflecting his holistic approach to education and leadership.
Dr. Akash Varshney is a distinguished Indian academic and finance scholar with over fifteen years of experience in higher education, academic administration, and institutional leadership. He earned his Ph.D. in Commerce from CCSU, Meerut, in 2024 and currently serves as an Assistant Professor at Satyam College of Education, Noida. With strong academic foundations that include an M.Com. in Finance and a B.Ed., Dr. Varshney combines subject expertise with effective pedagogical practice, enabling clear, structured, and student-centric teaching. In addition to his teaching career, he has served for nearly a decade as a Principal and institutional Manager, demonstrating proven leadership, administrative acumen, and a commitment to academic excellence.
Pushpanjali Gupta is a dedicated Assistant Professor and PhD Research Scholar in Management with a strong interdisciplinary academic foundation in Commerce, Economics, and Education. She holds a Master of Commerce (M.Com) and a Bachelor of Education (B.Ed), enabling her to integrate conceptual rigor with effective pedagogical practices. Currently pursuing her PhD in Management, her scholarly focus lies in connecting theoretical frameworks with real-world managerial applications, fostering analytical thinking among students of Commerce and Economics. With over two years of teaching experience at Satyam College of Education, she actively contributes to academic mentoring and institutional development. In addition to classroom teaching, she serves as Teacher In-Charge of the Examination Cell and Extension Cell, reflecting her leadership and administrative capabilities. Her research interests span Marketing Management, Finance, Human Resource Management, and emerging areas such as AI-driven strategies in business and education. Through evidence-based teaching and research, she remains committed to nurturing competent, ethically grounded professionals for the evolving global business environment.
