A People's Guide to Publishing: Building a Successful, Sustainable, Meaningful Book Business From the Ground Up
Jan 2026 · Microcosm Publishing LLC
Ebook
320
Pages
family_home
Eligible
info
About this ebook
So, you want to publish books. Drawing on 30 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to:Develop your individual books to connect with readers on a practical and emotional levelChoose between offset printed, digitally printed, and ebook formats and work effectively with printersBuild an authentic niche so you can reach your audience and sell books directlyUnderstand if and when you're ready to work with a distributor or large online retailerCreate a budget and predict the cost and income of each book so your company stays in the blackDecide what work you need to do yourself and what can be done by othersPlan for sustainable growthFeaturing interviews with other upstart independent publishers and funny anecdotes from publishing's long history as well as detailed charts and visuals, this book is intended both for beginners looking for a realistic overview of the publishing or self-publishing process and for experienced publishers seeking a deeper understanding of accounting principles, ways to bring their books to new audiences, and how to advance their mission in a changing industry. All readers will come away with the confidence to move forward wisely and a strong sense of why publishing matters today more than ever.
So, you want to publish books. Drawing on 30 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to:Develop your indiv...
About the author
Joe Biel is a self-made life-long-learner and autistic publisher who draws origins, inspiration, and methods from punk rock to sell millions of books. Biel is the founder and CEO of Microcosm Publishing, Publishers Weekly's #1 fastest-growing publisher of 2022 and #3 in 2023/2024, and WorkingLit, the software responsible for Microcosm's aforementioned success—now available for other publishers. Biel has been featured in Time, Esquire, Forbes, Bulletproof Radio, Spectator (Japan), G33K (Korea), as well as NPR and PBS. Biel is the author of A People's Guide to Publishing, Autism Relationships Handbook, Unfuck Your Business, Enduring Legacy of Portland's Black Panthers, and dozens more. Biel is the director of five feature films, including Aftermass: Bicycling in a Post-Critical Mass Portland, $100 & a T-Shirt, and hundreds of short films. Biel lives in Portland, OR.
Joe Biel is a self-made life-long-learner and autistic publisher who draws origins, inspiration, and methods from punk rock to sell millions of books. Biel is the founder and CEO of Microcosm Publishing, Publishers Weekly's #1 fastest-growing publisher of 2022 and #3 in 2023/2024, and WorkingLit,...
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
