Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination
Sep 2022 ¡ Sold by Penguin
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About this ebook
The gripping inside story of YouTube, the company that upended media, culture, industry, and democracyâby a leading tech journalist
Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.
Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTubeâs technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. Itâs the story of a revolution in media and an industry run amok, how a devotion to a simple ideaâlet everyone broadcast online and make money doing soâunleashed an outrage and addiction machine that spun out of the companyâs control and forever changed the world.
Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.
Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.
Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTubeâs technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. Itâs the story of a revolution in media and an industry run amok, how a devotion to a simple ideaâlet everyone broadcast online and make money doing soâunleashed an outrage and addiction machine that spun out of the companyâs control and forever changed the world.
Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.
The gripping inside story of YouTube, the company that upended media, culture, industry, and democracyâby a leading tech journalist
Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploade...
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Ratings and reviews
4 reviews
Brian Romanowski
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December 21, 2022
Reminds me of Hackers by Steven Levy. Instead of an account of the early days of computer culture, it's a name-dropping spree of the early days of YouTube content creators. I personally don't have a huge connection to YouTube content creators, and there are just so many names that pop up and are never relevant again, that I'm not sure I'm getting a lot out of the book. But for someone who feels a connection to the subject, this is well-written and at least sounds exhaustively-researched.
Jana Sadiq
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June 29, 2026
It doesn't teach you anything đ
About the author
Mark Bergen has been one of the leading business journalists covering everything about Google for more than seven years. He writes for Bloomberg and Businessweek, and previously reported on technology and media for the premier industry publications Recode and Ad Age. Before that, he covered business and economics from India, writing articles for The New York Times, The Wall Street Journal, Time, Reuters, the BBC, The New Yorker, and several other outlets. He has frequently discussed his Google reporting on Bloomberg TV, CNBC, MSNBC, and NPR stations. He lives in California and watches a considerable amount of YouTube.
Mark Bergen has been one of the leading business journalists covering everything about Google for more than seven years. He writes for Bloomberg and Businessweek, and previously reported on technology and media for the premier industry publications Recode and Ad Age. Before that, he covered busin...
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