RESEARCH METHODOLOGY, SECOND EDITION: Edition 2

· PHI Learning Pvt. Ltd.
16 reviews
Ebook
720
Pages
Tools

About this ebook

This comprehensive text designed for MBA, MCom, MA (Economics), MA (Sociology) and PhD (Management, Commerce, Economics, and Engineering) courses continues to give complete account of concepts and statistical tools of research methodology in its Second Edition. The textbook also serves as a reference for consultants to carryout projects/consultancies in industries or service organizations.


DISTINGUISHING FEATURES OF THE BOOK


• Written in an easy to read style

• Each technique is illustrated with sufficient number of numerical examples

• Gives complete account of statistics and aspects of research methodology

• Chapter 8 gives complete account of testing of hypotheses

• Design and analysis of experiments, advanced multivariate analysis, multidimensional scaling and conjoint analysis, algorithmic research, models for industries and public systems, simulation are unique to this text.

• Graded chapter-end questions


NEW TO THIS EDITION


Introduction of a chapter on SPSS (Chapter 17), is new to this edition which gives readers an idea to obtain statistics for different techniques presented in this text. The different screenshots for different modules of SPSS applied to suitable example problems on sample session for data creation, reports, descriptive statistics, tables, compare means, general linear model, correlation, simple regression, nonparametric tests, classify, data reduction and graphs help readers to understand the features of SPSS.


AUDIENCE


• MBA

• MCom

• MA (Economics)

• MA (Sociology) and

• PhD (Management, Commerce, Economics, and Engineering)

This comprehensive text designed for MBA, MCom, MA (Economics), MA (Sociology) and PhD (Management, Commerce, Economics, and Engineering) courses continues to give complete account of concepts and statistical tools of research methodology in its Second Edition. The textbook also serves as a refer...

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Ratings and reviews

16 reviews
kahkashan anjum
January 3, 2023
very nice book
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PRAVIN Joshi
April 3, 2020
Excellent
1 person found this review helpful
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Anil Das
October 31, 2021
AÀA BOSS NETWORK
1 person found this review helpful
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About the author

R. PANNEERSELVAM, Ph.D., is former Professor of the Department of Management Studies, School of Management, Pondicherry University, Pondicherry. He has been the Chairman of Computer Society of India (Pondicherry Chapter) and carried out overseas consultancy for CEMS, Malaysia. His area of expertise includes computer systems, quantitative methods and operations management. With 39 years of teaching and research experience, including his service at College of Engineering, Anna University, Chennai, he has authored thirteen other well-established books, including Production and Operations Management, Operations Research, Design and Analysis of Algorithms, System Simulation, Modelling and Languages (twelve published by PHI Learning and one published by Cengage Learning). Besides, he has also published more than 100 research articles in leading national and international journals, and Conference proceedings.
R. PANNEERSELVAM, Ph.D., is former Professor of the Department of Management Studies, School of Management, Pondicherry University, Pondicherry. He has been the Chairman of Computer Society of India (Pondicherry Chapter) and carried out overseas consultancy for CEMS, Malaysia. His area of experti...

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