Zona Thompson is the founder of WorkflowFirst, a consultancy that helps small businesses implement AI automation systems. Over the past eight years, she has worked with more than 400 small business owners across retail, professional services, hospitality, and ecommerce to identify repetitive tasks and build automated workflows that reclaim an average of eighteen hours per owner per week.
Before founding WorkflowFirst, Zona spent twelve years in operations management at mid-market companies, where she became frustrated watching talented small business owners burn out on administrative work instead of focusing on growth and strategy. She built her first automation system—a customer inquiry triage pipeline—out of sheer desperation while running the operations of a fifty-person manufacturing company. That system saved her team twenty-five hours a week in its first month and set her on the path to specializing in automation for businesses that can't afford dedicated IT departments.
Zona writes the Automation Essentials newsletter, which reaches thirty thousand subscribers with weekly automation tutorials, tool reviews, and real-world implementation stories. Her work has been featured in *Entrepreneur*, *Forbes*, and *Inc.*, and she speaks regularly at Small Business Administration events and industry conferences on the topic of practical AI adoption for non-technical business owners.
She lives in Portland, Oregon, with her partner and two dogs, and she runs her entire consultancy using the same automation tools she teaches—proof that she practices what she preaches.