About this ebook
Volume 2 explores the growing influence of advanced technologies and digital communication on tourism through two interconnected thematic areas:
III. Artificial Intelligence, Data, and Neuro-Tourism
IV. Digital Marketing, Social Media, and Consumer Engagement
The chapters examine how artificial intelligence, data analytics, neuromarketing, digital platforms, and social media are transforming tourism experiences, consumer behavior, and destination competitiveness. Together, they demonstrate how data-driven innovation and digital engagement are reshaping tourism planning, marketing, and decision-making, offering practical and theoretical insights for academics, practitioners, and policymakers navigating the digital era.
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About the author
Vicky Katsoni is Professor in Tourism Marketing and e-Tourism modules at the University of West Attica, Athens, Greece, and Director of the Tourism Distant Learning Programs of the National Kapodistrian University of Athens, Faculty of Business and Social Sciences. She has published over 18 books on tourism, many chapters in edited volumes, and numerous papers in highly academic journals. She is President of the non-profit “International Association of Cultural and Digital Tourism” and a member of the Editorial Board of many journals in tourism and marketing. She has directed and participated in several European and National research projects and works as an expert, evaluator, and reviewer of projects requesting European Commission funding such as Horizon 2020, Erasmus + KA2, and Cost. Her research interests include tourism innovation and planning, tourism marketing, tourism destination strategies, gender in tourism, cultural tourism, tourism consumer behavior and sustainability.
