About this ebook
The authors examine the use of new technologies such as artificial intelligence, metaverse, and augmented reality to understand the evolution of social entrepreneurialism, considering three layers: micro, meso, and macro. The micro layer analyses digital social entrepreneurs’ attitude in generating new digital social innovation for disadvantaged people; the meso layer explores the combination of digital and social initiatives in an entrepreneurial journey to improve inclusiveness and sustainability; and the macro layer investigates the impact of exogenous events on Digital Social Entrepreneurship (DSE) to scaling such ventures, also offering an overview of disadvantaged entrepreneurs.
Offering new insights, research, and practical guidance, this book will appeal in particular to scholars and post graduate students of entrepreneurship and small business management, organisational studies, technology, and innovation management.
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About the author
Veronica Scuotto is Associate Professor at the University of Naples Federico II after working at the University of Turin, at the Pôle Universitaire Léonard de Vinci in Paris and at the University of the West of Scotland.
Norris Krueger is Visiting Research Fellow, QREC, Kyushu University and Adjunct Professor, American University. He is a top-ranked scholar (Stanford/Elsevier top 2% list), experienced educator, and active in practitioner circles.
Manlio Del Giudice is Full Professor of Management, Head of the Department of Management and Economics, and Director of the Research Center in Data Analysis, Intelligence, Security and Information at Pegaso Digital University, Italy.
