Three Years in Wonderland: The Disney Brothers, C. V. Wood, and the Making of the Great American Theme Park
Mar 2016 · Univ. Press of Mississippi
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While the success of Disneyland is largely credited to Walt and Roy Disney, there was a third, mostly forgotten dynamo instrumental to the development of the park—fast-talking Texan C. V. Wood. Three Years in Wonderland: The Disney Brothers, C. V. Wood, and the Making of the Great American Theme Park presents the never-before-told, full story of “the happiest place on earth.” Using information from over one hundred unpublished interviews, Todd James Pierce lays down the arc of Disneyland’s development from an idea to a paragon of entertainment.
In the early 1950s, the Disney brothers hired Wood and his team to develop a feasibility study for an amusement park that Walt wanted to build in southern California. “Woody” quickly became a central figure. In 1954, Roy hired him as Disneyland’s first official employee, its first general manager, and appointed him vice president of Disneyland, Inc., where Walt’s authority only exceeded Wood’s authority. A brilliant project manager, Wood was also a con artist of sorts. Previously, he had forged his university diploma. A smooth talker drawn to Hollywood, the first general manager of Disneyland valued money over art. As relations soured between Wood and the Disney brothers, Wood found creative ways to increase his income, leveraging his position for personal fame. Eventually, tensions at the Disney park reached a boiling point, with Walt demanding Wood be fired.
In compelling detail, Three Years in Wonderland lays out the struggles and rewards of building the world’s first cinematic theme park and convincing the American public that a $17 million amusement park was the ideal place for a family vacation. The early experience of Walt Disney, Roy Disney, and C. V. Wood is one of the most captivating untold stories in the history of Hollywood. Pierce interviewed dozens of individuals who enjoyed long careers at the Walt Disney Company as well as dozens of individuals who—like C. V. Wood—helped develop the park but then left the company for good once the park opened. Through much research and many interviews, Three Years in Wonderland offers readers a rare opportunity to stand shoulder-to-shoulder with the people who built the best-known theme park in the world.
In the early 1950s, the Disney brothers hired Wood and his team to develop a feasibility study for an amusement park that Walt wanted to build in southern California. “Woody” quickly became a central figure. In 1954, Roy hired him as Disneyland’s first official employee, its first general manager, and appointed him vice president of Disneyland, Inc., where Walt’s authority only exceeded Wood’s authority. A brilliant project manager, Wood was also a con artist of sorts. Previously, he had forged his university diploma. A smooth talker drawn to Hollywood, the first general manager of Disneyland valued money over art. As relations soured between Wood and the Disney brothers, Wood found creative ways to increase his income, leveraging his position for personal fame. Eventually, tensions at the Disney park reached a boiling point, with Walt demanding Wood be fired.
In compelling detail, Three Years in Wonderland lays out the struggles and rewards of building the world’s first cinematic theme park and convincing the American public that a $17 million amusement park was the ideal place for a family vacation. The early experience of Walt Disney, Roy Disney, and C. V. Wood is one of the most captivating untold stories in the history of Hollywood. Pierce interviewed dozens of individuals who enjoyed long careers at the Walt Disney Company as well as dozens of individuals who—like C. V. Wood—helped develop the park but then left the company for good once the park opened. Through much research and many interviews, Three Years in Wonderland offers readers a rare opportunity to stand shoulder-to-shoulder with the people who built the best-known theme park in the world.
While the success of Disneyland is largely credited to Walt and Roy Disney, there was a third, mostly forgotten dynamo instrumental to the development of the park—fast-talking Texan C. V. Wood. Three Years in Wonderland: The Disney Brothers, C. V. Wood, and the Making of the Great American Theme ...
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3 reviews
Scott Eaton
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April 28, 2016
Insightful read into an often overlooked period at a pivotal time in the history of the Walt Disney Company.
About the author
Todd James Pierce is professor of literature at California Polytechnic State University in San Luis Obispo, California. He is author of Newsworld, which won the Drue Heinz Literature Prize; Making Mary Poppins: The Sherman Brothers, Walt Disney, and the Creation of the Classic Film; and The Life and Times of Ward Kimball: Maverick of Disney Animation, the latter published by University Press of Mississippi. His work has appeared in over seventy magazines and journals. He has contributed to and appeared in documentaries focused on the history of the Disney Company, including those presented on ABC, PBS, BBC, the History Channel, and Hulu.
Todd James Pierce is professor of literature at California Polytechnic State University in San Luis Obispo, California. He is author of Newsworld, which won the Drue Heinz Literature Prize; Making Mary Poppins: The Sherman Brothers, Walt Disney, and the Creation of the Classic Film; and The Life ...
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