Technology Entrepreneurship: Creating, Capturing, and Protecting Value
Oct 2009 · Academic Press
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About this ebook
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. - Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture - In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups - Extensive discussion of technology management and continuous innovation as a competitive advantage - Addresses the issue of leading, managing, motivating, and compensating technical workers - More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for enginee...
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Ratings and reviews
2 reviews
Raja Sekhar Krovi
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August 6, 2018
The contents developed in the book are very accurate. But in my opinion Technology entrepreneurship needs technology innovation. In country's like India there is a separation of stake holders who get R&D grant for academic Research and Technology business innovators who born with innovation If R&D labs of national importance and well known institutes are made possible to link towards commercialization and Business and subsequent linkages are shown to student community with scientific approach, Technology Entrepreneurship will have its entry in academic institutes as engineering approcah I want to make a suggestion and request authors if Design Thinking and instilling its skills in student life while they are in campus, the same process can be delivered as another engineering approach I want to give my experience and can share the same How Technology Entrepreneurship can become Engineering process Thanks
About the author
Dr. Thomas N. Duening is the El Pomar Chair of Business & Entrepreneurship and Director of the Center for Entrepreneurship in the College of Business at the University of Colorado, Colorado Springs. He is a 1991 graduate of the University of Minnesota with a PhD in higher education and an MA in philosophy. He began his academic career as the assistant dean for the University of Houston's College of Business Administration. There, he was also a faculty member in the Center for Entrepreneurship & Innovation.He launched his first venture when he was a graduate student. His international consulting firm served the electric utility industry with information products centered on the issue of health effects associated with electric and magnetic fields (EMF) from high-voltage power lines. He and his partner launched the venture in 1984. He left the venture in 1991 upon completion of his doctorate to assume the assistant dean position in Houston.After his 9-year stint as assistant dean, he founded several more companies. With a partner, he founded U.S. Learning Systems in 1998. The firm provided e-learning content to providers around the country. U.S. Learning Systems was acquired in December 1999 by Aegis Learning. Aegis provided e-learning services to corporations around the world. He left Aegis in 2002 to launch the Applied Management Sciences Institute (AMSI). The organization was created to develop educational products for business students.He next founded INSYTE Business Services Group and launched a project to study best practices in business process outsourcing. The result of this effort was two trade books: Business Process Outsourcing: The Competitive Advantage and The Essentials of Business Process Outsourcing. Both books were published by John Wiley & Sons in 2004 and 2005, respectively. As he was conducting the research for these books, he cofounded INSYTE InfoLabs India, Pvt. Ltd., a business process outsourcing firm based in Bangalore, India. The firm provides outsourcing services to a wide range of companies, enabling them to reduce their cost structure. Infolabs was acquired by ANSRSource in 2008. In 2004, he accepted a position with Arizona State University's Ira A. Fulton School of Engineering as the Director of its Entrepreneurial Programs Office. In this role, he taught courses in Technology Entrepreneurship to engineers at the graduate and undergraduate levels. While at ASU he founded the Arizona Technology Investor Forum (now Arizona Tech Investors) which quickly became one of the most active angel investor groups in Arizona. He is currently involved in two ventures, Luxstone of Colorado, a home improvement company focused on selling Kohler products, and the Colorado Springs Torch Grants, a sports and lifestyle based venture attractor.
Dr. Thomas N. Duening is the El Pomar Chair of Business & Entrepreneurship and Director of the Center for Entrepreneurship in the College of Business at the University of Colorado, Colorado Springs. He is a 1991 graduate of the University of Minnesota with a PhD in higher education and an MA in p...
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