The Business of Style

· Publifye AS
E-knjiga
86
Broj stranica
Alati
Prihvatljiva

O ovoj e-knjizi

""The Business of Style"" dives into the fashion industry's core, revealing how trends are manufactured and monetized. It explores the roles of design, business, and consumer behavior in shaping our style choices. The book highlights how the pursuit of profit and strategic design innovation drive the cyclical nature of fashion, leading to constant changes in what's considered stylish. One intriguing fact explored is how fashion brands intentionally create new trends to make existing wardrobes seem outdated, fueling consumer demand.

The book progresses by first introducing key concepts like trend forecasting and brand management. It then dissects the roles of designers, manufacturers, and retailers in creating trends, analyzes the impact of media on consumer preferences, and investigates the financial strategies used by fashion brands. Ultimately, it shows how these factors combine to create a system where continuous change is inevitable.

This approach offers readers a comprehensive understanding of the fashion industry's economic engine, making it valuable for designers, marketers, and consumers alike.

""The Business of Style"" dives into the fashion industry's core, revealing how trends are manufactured and monetized. It explores the roles of design, business, and consumer behavior in shaping our style choices. The book highlights how the pursuit of profit and strategic design innovation drive...

Otkrijte više

Ocijenite ovu e-knjigu

Recite nam šta mislite.

Informacije o čitanju

Pametni telefoni i tableti
Instalirajte aplikaciju Google Play Knjige za Android i iPad/iPhone uređaje. Aplikacija se automatski sinhronizira s vašim računom i omogućava vam čitanje na mreži ili van nje gdje god da se nalazite.
Laptopi i računari
Audio knjige koje su kupljene na Google Playu možete slušati pomoću web preglednika na vašem računaru.
Elektronički čitači i ostali uređaji
Da čitate na e-ink uređajima kao što su Kobo e-čitači, morat ćete preuzeti fajl i prenijeti ga na uređaj. Pratite detaljne upute Centra za pomoć da prenesete fajlove na podržane e-čitače.