The AI Content Playbook

Phillip Orton

2026. g. jūl. · Phillip Orton

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The AI Content Playbook is a detailed, practical guide to AI-Powered Content Creation for Marketers for readers who want a clear path from understanding the topic to using it confidently in real situations. The book is designed as a structured learning companion rather than a shallow overview: it introduces the core ideas, explains why they matter, then develops them through realistic examples, guided practice, scenario-based explanations, and common mistakes to avoid. Readers are taken step by step from foundational concepts into everyday applications, with each chapter building on the previous one so the material feels progressive, usable, and easy to revisit. The main areas of focus include The AI Content Opportunity, Choosing Your AI Writing Assistant, Mastering Prompts for Marketing Content, From Brief to Blog Post: An AI Workflow, Real-World AI Content Success Stories, Common AI Content Pitfalls and How to Avoid Them, The AI Content Quality Assurance Checklist, Building a Content Strategy with AI, Creating Visual Content with AI, AI for SEO: Tools and Techniques, giving the book a concrete learning arc that moves from orientation and confidence-building to applied communication, problem solving, and independent practice. The writing style is direct, supportive, and accessible, making the book suitable for self-study, classroom reinforcement, professional development, or personal improvement. It emphasizes practical understanding over abstract theory, so readers can immediately connect the lessons to conversations, decisions, habits, and challenges they are likely to face outside the page. By the end of the book, readers should have not only a stronger grasp of the subject, but also a collection of repeatable strategies, useful language patterns, mental models, and practical routines they can continue applying after they finish reading.

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Phillip Orton is a digital marketing strategist and consultant with over fifteen years of experience helping brands navigate the intersection of technology and creativity. He founded Orton Marketing Group, a consultancy that specializes in integrating artificial intelligence into content workflows for mid-market and enterprise clients. Before launching his own firm, Phillip held senior marketing roles at SaaS companies where he led teams that scaled content production from dozens to hundreds of pieces per month while maintaining high editorial standards.

Phillip’s insights on AI and content marketing have been featured in publications such as *MarketingProfs*, *Search Engine Journal*, and *Entrepreneur*. He is a frequent speaker at industry conferences, including Content Marketing World and MarTech, where he delivers practical, hype-free sessions on prompt engineering, ethical AI use, and measuring ROI. He also runs a popular newsletter, *The Augmented Marketer*, which reaches over 10,000 subscribers each week with actionable tips and tool reviews.

A lifelong learner, Phillip holds a certification in Artificial Intelligence in Business from MIT Sloan and is an active member of the Marketing AI Institute advisory board. When he is not experimenting with the latest large language models, he enjoys hiking the Pacific Northwest with his family and writing short fiction. *The AI Content Playbook* is his first ebook, born from years of teaching clients how to turn AI from a curiosity into a daily workhorse.

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