Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.
Suhas Apte is a former Sustainability Officer and senior executive for the Kimberly-Clark Corporation. He is President of Apte Consultants, LLC and a partner in the Blue Earth Network.
Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing in the Gozuieta School of Business at Emory University. He is the Founder and Chairman of Sheth Leadership Academy.