About this ebook
Each chapter builds humorously on bias, incentives, decision fatigue, social proof, and accountability. The final sections present practical brain-hack toolkits - mini actions rooted in nudge theory and cognitive science that enable readers to transform thought patterns, productivity, and workplace culture. Whether it’s breaking the blame loop, converting jugaad into design, or cultivating a culture of responsibility, you’ll find actionable frameworks to tackle mindset blocks. With a tone that combines stand-up comedy with behavioural research, the book speaks directly to ambitious Indians who want both depth and relatable storytelling. It also optimises for trending topics like productivity, habits, mindset shift, Indian innovation, behavioural psychology, and self-improvement in the Indian context.
If you’re ready to stop playing small, stop apologizing for systems, and start owning your thinking, this book will show you how. By the last page, you’ll understand why thinking differently is not enough and how to act differently, with purpose, clarit,y and a bit of desi humour.
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About the author
Shreenivas Joshi is an authority on consumer behavior and financial technology, supported by a 25-year career as a Fintech Product Management leader at global corporations like eBay, PayPal, and PayU. With a foundation in Computer Science, he has spent his professional life analyzing vast amounts of behavioral data to inform effective product strategy. He has lived across different parts of the world, taking immense interest in local cultures, cuisine, their behavioral habits, etc.
Driven by a passion for understanding the cognitive biases that shape financial decisions, Shreenivas Joshi's writing applies the core concepts of behavioral economics to the distinctive context of Indian policy and consumer behavior. He is intrigued by the subtle ways Indian readers respond to incentives, risk, and choice, and he aims to offer insights that improve both personal finance and government policy-making.
Shreenivas Joshi resides near Mumbai, India, and dedicates his time to dissecting the "why" behind economic decisions.
Instagram: @indian.behavioral.economics
My Website: https://sites.google.com/view/
