About this ebook
'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, intern
'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, intern
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About the author
Edited by Shintaro Okazaki, Professor of Marketing, Department of Management, King's College London, UK
Edited by Shintaro Okazaki, Professor of Marketing, Department of Management, King's College London, UK
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