Win Bigly: Persuasion in a World Where Facts Don't Matter
About this ebook
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams—best known as “the guy who created Dilbert”—recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
Win Bigly, now in its second edition, explains one of the most important perceptual shifts in the history of humankind.
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About the author
Scott Adams is best known as the creator of the Dilbert comic strip that has been published continuously since 1989, now available only to subscribers on the X platform (formerly Twitter) and at www.ScottAdams.Locals.com. In recent years, Adams is better known as the author of the most influential book in the field of personal success—How to Fail at Almost Everything and Still Win Big.
Adams is a trained hypnotist and the host of Coffee with Scott Adams, a daily livestream analyzing news events and politics through a persuasion lens. The show is available at 10:00 AM Eastern every day on X, YouTube, Rumble, and ScottAdams.Locals.com (for subscribers) live.
