About this ebook
In this book, the chapters explore how data can transform marketing by enabling more precise targeting, better optimization of campaigns, and deeper understanding of what drives customer engagement. With the massive amounts of customer data available today - from web analytics to social media to mobile apps - marketers can develop highly customized segments and messages.
Examined are techniques and tools for collecting and making sense of all this data, including methods like A/B testing, regression analysis, and machine learning algorithms. Using real-world examples and case studies, the reader will learn how leading companies use data-driven insights to optimize digital marketing campaigns, website experience, and content strategy.
The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.
Discover more
About the author
S.L. Gupta is a seasoned academic and administrator with over 30 years of experience in Management education. Holding the position of Professor & Director at Birla Institute of Technology Noida, his expertise lies in areas like marketing, entrepreneurship, and higher education.
Niket Mehta is a Multimedia enthusiast. He had done PhD on Gaming as Mode of Communication which was primarily a qualitative study.
Jitendra Singh Rathore is an Assistant Professor at Department of Commerce and Management – WISDOM, Banasthali Vidyapith, India.
Piali Haldar brings a wealth of experience and expertise in the field of marketing and research.
Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science,Technology, and Business at the Pennsylvania Western University.
