The Audience in Everyday Life: Living in a Media World
Aug 2013 · Routledge
Ebook
256
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About this ebook
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday ...
About the author
S. Elizabeth Bird is Professor of Anthropology at the University of South Florida. She is author of ForEnquiring Minds: A Cultural Study of Supermarket Tabloids and editor of Dressing in Feathers: The Construction ofthe Indian in American Popular Culture.
S. Elizabeth Bird is Professor of Anthropology at the University of South Florida. She is author of ForEnquiring Minds: A Cultural Study of Supermarket Tabloids and editor of Dressing in Feathers: The Construction ofthe Indian in American Popular Culture.
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