Richard Kirshenbaum is one of the most sought-after names in New York advertising and branding, and the author of several books. In 1987, at twenty-six, he cofounded Kirshenbaum Bond + Partners, which pioneered the pop-up store and other guerrilla-marketing concepts and grew into the largest independent ad agency in the United States. Today, he is founder and CEO of the boutique branding agency NSG/SWAT. Inducted into the Advertising Hall of Fame in 2000, he has lectured at Harvard Business School and appeared on 20/20, the cover of Wired, CNN, and MSNBC. His books include the advertising memoir Madboy, the relationship guide Closing the Deal (translated into nine languages), the number one Amazon bestseller Isn't That Rich?, and the novels Rouge and The Hollywood Fix. He was recently featured as himself in The Devil Wears Prada 2. A graduate of Syracuse University's Newhouse School, he lives in New York City with his wife and three children.
Richard Kirshenbaum is one of the most sought-after names in New York advertising and branding, and the author of several books. In 1987, at twenty-six, he cofounded Kirshenbaum Bond + Partners, which pioneered the pop-up store and other guerrilla-marketing concepts and grew into the largest inde...