It helps them anticipate and respond to communication challenges managers face daily. Challenges occur rapidly and with no warning. A business can be destroyed by media manipulations of public perceptions.
Knowing what to do, what to say, and what not to say is paramount in dealing with complex cultural issues faced by today’s managers. Developing effective communication strategies, internally and externally, will keep organizations viable. This book is a field manual for managers at any organizational level.
Reginald L. Bell is a professor of management in the College of Business at Prairie View A&M University. He received his PhD in business education from the University of Missouri at Columbia. He has several dozen articles published in peer-reviewed journals and proceedings and is a frequent contributor to Supervision. He serves as an ad hoc reviewer for the International Journal of Business Communication and the Journal of Business and Technical Communication; he serves on the editorial review board for the Business and Professional Communication Quarterly. His research has also appeared in the Business and Professional Communication Quarterly, International Journal of Business Communication, Interdisciplinary Journal of E-Learning and Learning Objects, and several more.
Jeanette S. Martin is a professor emeritus in the School of Business at University of Mississippi. She received her EdD in business education from the University of Memphis. Previously, she was a reviewer and associate editor for Journal of Business Communication and reviewer for the International Association of Intercultural Relations. Her research has appeared in the Journal of Education for Business, Journal of Business Communication, Management Communication Quarterly, and others. She has published three books, namely, Global Business Etiquette, The Essential Guide to Business Etiquette, and Passport to Success; a chapter in Handbook of Ethnic Conflict; and a textbook, Intercultural Business Communication.