Social Media: How to Engage, Share, and Connect
Regina Luttrell
Aug 2018 · Bloomsbury Publishing PLC
Ebook
244
Pages
About this ebook
Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:
– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals
– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals
Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:
– a thorough history of social media and pioneers of the field;
– chapter...
About the author
Regina Luttrell is associate professor of public relations and social media at Syracuse University and author ofThe Millennial Mindset: Unraveling Fact from Fiction and A Practical Guide to Ethics in Public Relations.
Regina Luttrell is associate professor of public relations and social media at Syracuse University and author ofThe Millennial Mindset: Unraveling Fact from Fiction and A Practical Guide to Ethics in Public Relations.
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