Ethics and ontological coaching
Aug 2026 · JCSáez Editor
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100
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About this ebook
The practice of ontological coaching finds its roots in the field of ethics, and has come of age there. Ethics provides the raison d’etre and objectives of ontological coaching. Almost inevitably, ontological coaching has led many of its practitioners to conclude that the greatest crisis facing men and women today, particularly in the Western world, is a crisis of ethics. To find our way out of this crisis we must revisit the foundations of our conception of what it means to be human. In this light, the ontological question becomes the most fundamental one we may ask. How we answer it will shape the way we view the world, those around us, and ourselves — in short, the way we view our lives. I have sought to answer this question through the discourse of the ontology of language, whose interpretation of the human experience underpins the practice of ontological coaching. One of its central premises holds that how we act is determined by who we are, but that we also become who we are through our actions. In this way, ontological coaching offers tools that help people to change, to become new human beings who are free from atavistic suffering, who are truly the authors of their own lives. It is the renewed sense of wholeness gained from ontological coaching that allows people to become true social agents capable of contributing to a better world, for themselves and for others.
The practice of ontological coaching finds its roots in the field of ethics, and has come of age there. Ethics provides the raison d’etre and objectives of ontological coaching. Almost inevitably, ontological coaching has led many of its practitioners to conclude that the greatest crisis facing m...
About the author
Rafael Echeverría holds an undergraduate degree in sociology from the Pontificia Universidad Católica de Chile and a doctorate in philosophy from the University of London. He was awarded the title of Doctor Honoris Causa from the Universidad Siglo 21 in Argentina. Of his many distinctions, Echeverría conceived and pioneered the proposal known as the ontology of language and the practice of ontological coaching. A fellow of the World Academy of Arts and Sciences (WAAS), Echeverría is the founding partner and president of Newfield Consulting, an international consultancy with offices in the United States, Spain, Mexico, Brazil, Argentina, Chile, Venezuela and Colombia. He has been a professor at various universities; a consultant to the ILO, UNICEF, National Commission of Science and Technology of Brazil, the Monterrey Institute of Technology, the Center for Quality of Management (United States); and a member of the International Committee of the Society for Organizational Learning.
Rafael Echeverría holds an undergraduate degree in sociology from the Pontificia Universidad Católica de Chile and a doctorate in philosophy from the University of London. He was awarded the title of Doctor Honoris Causa from the Universidad Siglo 21 in Argentina. Of his many distinctions, Echeve...
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