About this ebook
From a small trading company to a household name in global technology—this compelling business story traces how Samsung rose to become one of the world’s most influential tech giants. In Samsung Rising: How a Small Trading Company Became a Global Tech Giant, Pushpa Gupta reveals the strategic decisions, market instincts, and relentless innovation that transformed a local enterprise into a powerhouse spanning electronics, semiconductors, and consumer technology. Drawing on key milestones and the dynamics of a fast-evolving industry, this book shows how leadership vision, disciplined execution, and long-term thinking can turn risk into opportunity. Readers will explore how Samsung adapted to changing technologies, built capabilities across the value chain, and scaled through global competition—while maintaining a focus on quality, efficiency, and growth. Whether you’re a student of business, an entrepreneur looking for real-world lessons, or a technology enthusiast curious about the forces behind modern innovation, you’ll find practical takeaways in every chapter. The narrative connects organizational strategy to tangible outcomes, highlighting what it takes to compete globally and sustain momentum over decades. Perfect for fans of corporate histories, business strategy, and leadership lessons, Samsung Rising offers an inspiring, research-informed perspective on building a brand and company that can thrive—again and again—in the age of technology.
From a small trading company to a household name in global technology—this compelling business story traces how Samsung rose to become one of the world’s most influential tech giants. In Samsung Rising: How a Small Trading Company Became a Global Tech Giant, Pushpa Gupta reveals the strategic dec...
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3 reviews
Cayson Teh Cayson Teh
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May 22, 2026
wow sqmsung is rising huh
About the author
Pushpa Gupta is a business writer and researcher with a strong interest in corporate strategy, leadership, and technology-driven growth. Her work focuses on how organizations evolve—examining the decisions, trends, and institutional strengths that shape long-term performance. With a reader-friendly approach to complex business developments, she connects industry shifts to real outcomes, making corporate history relevant to today’s learners and leaders. In Samsung Rising, Gupta brings these interests together to offer an engaging, insight-rich narrative of one of the world’s most recognized technology brands.
Pushpa Gupta is a business writer and researcher with a strong interest in corporate strategy, leadership, and technology-driven growth. Her work focuses on how organizations evolve—examining the decisions, trends, and institutional strengths that shape long-term performance. With a reader-friend...
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