About this ebook
Cricket Fever Reloaded: How Jio & Hotstar Transformed India’s Cricket Viewing Experience by Pushpa Gupta is a fresh, insight-driven look at how India’s love for cricket evolved in the streaming era. From the roar of stadiums to the glow of mobile screens, this book explores how platforms like Jio and Hotstar reshaped access, affordability, and audience engagement—turning match-watching into an everyday, data-powered experience. Through clear storytelling and real-world context, Gupta traces the shift from traditional broadcast habits to interactive, multi-device viewing. You’ll learn how high-speed networks, digital-first content strategies, and platform ecosystems changed the way fans discover highlights, follow live commentary, and build a community around every series. The book also addresses the broader implications for media consumption in India: personalization, binge-worthy match coverage, and the new norms of sports entertainment shaped by technology. Whether you’re a cricket fan, a media studies reader, a business-minded follower of India’s tech boom, or a student of digital transformation, Cricket Fever Reloaded offers a compelling narrative grounded in culture, connectivity, and consumer behavior. It’s more than a story of matches—it’s a story of how the game became truly always-on for millions across the country.
Cricket Fever Reloaded: How Jio & Hotstar Transformed India’s Cricket Viewing Experience by Pushpa Gupta is a fresh, insight-driven look at how India’s love for cricket evolved in the streaming era. From the roar of stadiums to the glow of mobile screens, this book explores how platforms like Jio...
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About the author
Pushpa Gupta is an author and research-focused storyteller interested in how technology reshapes everyday life in India—especially in popular culture and media. Her writing connects business strategy with audience behavior, offering readers a clearer view of how digital platforms influence what people watch, share, and believe. With a keen eye on contemporary change, she examines the forces that drive adoption, engagement, and community formation in the streaming age. Cricket Fever Reloaded reflects her passion for cricket, her interest in digital transformation, and her commitment to making complex trends easy to understand.
Pushpa Gupta is an author and research-focused storyteller interested in how technology reshapes everyday life in India—especially in popular culture and media. Her writing connects business strategy with audience behavior, offering readers a clearer view of how digital platforms influence what p...
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