People-First Internal Communication: Improving Engagement and Retention in the Workforce
dek 2025 · Kogan Page Publishers
E-kitab
360
Səhifələr
family_home
Uyğundur
info
Bu e-kitab haqqında
How can you reinvent internal communication to truly connect people and drive performance in the age of AI?
People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee engagement and build thriving workplace cultures.
Written by Emma Bridger and Lee Smith, this book shows you how to design communication strategies that put people at the heart of every message and channel. With real-world examples from NATS, Bupa and the University of Leeds, it provides a clear roadmap for creating communication that matters.
You'll learn how to:
- Map communication journeys that align with employee needs and goals
- Build empathy-based personas and design communication experiences that resonate
- Apply data and AI tools to enhance personalization and insight
- Strengthen belonging and culture through purpose-led messaging
- Measure impact to demonstrate communication's strategic value
Whether you're modernizing internal channels or leading large-scale transformation, People-First Internal Communication helps you move from information delivery to genuine connection, turning communication into a driver of engagement, innovation and lasting change.
Themes include: internal communication strategy, employee engagement, culture building, AI and communication, empathy-led leadership, organizational change
People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee engagement and build thriving workplace cultures.
Written by Emma Bridger and Lee Smith, this book shows you how to design communication strategies that put people at the heart of every message and channel. With real-world examples from NATS, Bupa and the University of Leeds, it provides a clear roadmap for creating communication that matters.
You'll learn how to:
- Map communication journeys that align with employee needs and goals
- Build empathy-based personas and design communication experiences that resonate
- Apply data and AI tools to enhance personalization and insight
- Strengthen belonging and culture through purpose-led messaging
- Measure impact to demonstrate communication's strategic value
Whether you're modernizing internal channels or leading large-scale transformation, People-First Internal Communication helps you move from information delivery to genuine connection, turning communication into a driver of engagement, innovation and lasting change.
Themes include: internal communication strategy, employee engagement, culture building, AI and communication, empathy-led leadership, organizational change
How can you reinvent internal communication to truly connect people and drive performance in the age of AI?
People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee engagement and build thrivi...
Kəşfə davam edin
Müəllif haqqında
Emma Bridger is one of the world's leading employee engagement and experience experts. She is the founder of People Lab and co-founder of The EX also the author of Employee Engagement and Employee Experience by Design, both published by Kogan Page. She is based in Brighton, UK.
Lee Smith played pivotal roles in shaping employee communication and engagement at some of the world's leading organizations. He was the co-founder of Gatehouse and the co-founder of The EX Space. He helped develop one of the first competency frameworks for internal communication and is based near Shrewsbury, UK.
Emma Bridger is one of the world's leading employee engagement and experience experts. She is the founder of People Lab and co-founder of The EX also the author of Employee Engagement and Employee Experience by Design, both published by Kogan Page. She is based in Brighton, UK.
Lee Smith played...
Bu e-kitabı qiymətləndirin
Fikirlərinizi bizə deyin
Məlumat oxunur
Smartfonlar və planşetlər
Android və iPad/iPhone üçün Google Play Kitablar tətbiqini quraşdırın. Bu hesabınızla avtomatik sinxronlaşır və harada olmağınızdan asılı olmayaraq onlayn və oflayn rejimdə oxumanıza imkan yaradır.
Noutbuklar və kompüterlər
Kompüterinizin veb brauzerini istifadə etməklə Google Play'də alınmış audio kitabları dinləyə bilərsiniz.
eReader'lər və digər cihazlar
Kobo eReaders kimi e-mürəkkəb cihazlarında oxumaq üçün faylı endirməli və onu cihazınıza köçürməlisiniz. Faylları dəstəklənən eReader'lərə köçürmək üçün ətraflı Yardım Mərkəzi təlimatlarını izləyin.
