Bowman combines new readings of philosophers and cultural critics such as Slavoj Žižek and Jane Iwamura with analyses of film, media, and Asian physical practices and their entrepreneurial forms to shed light on the quest to articulate a philosophy of orientalist physical culture. He also explores ways to make sense of orientalist physical culture in the contemporary world and evaluate the often-problematic ideologies that circulate around these cultural practices without either uncritically accepting their value or rejecting them outright. This empathetic and accessible volume is a must-read for students, researchers, and teachers of cross-cultural studies, cultural theory, postcolonialism, and orientalism.
Paul Bowman is professor of cultural studies at Cardiff University. He is author of ten previous monographs, including Theorizing Bruce Lee (Brill, 2010) and The Invention of Martial Arts: Popular Culture Between Asia and America (Oxford University Press, 2021).