The 2025 Web Almanac: HTTP Archive's annual state of the web report

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· Web Almanac
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About this ebook

The Web Almanac is an annual research project by the web development community to better understand how the web is built and experienced. Industry experts and a team of peer reviewers and data analysts research the state of the web, one chapter at a time, focused in areas of web page composition, user experience, content publishing, and content delivery. The result is a richly detailed report brimming with insightful analysis written by subject matter experts built on a solid foundation of statistics aggregated over millions of top websites.
The Web Almanac is an annual research project by the web development community to better understand how the web is built and experienced. Industry experts and a team of peer reviewers and data analysts research the state of the web, one chapter at a time, focused in areas of web page composition,...

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About the author

Nurullah Demir is a visiting postdoctoral scholar at Stanford University and the founder of the cyber security platform SecuSeek. His work focuses on internet-scale security and privacy risks.

Charles Berret is a journalist, developer, and media scholar who studies the history and philosophy of information technologies. He lives in New York City and works at Enigma finding stories in data.

Nimesh provides digital transformation and automation solutions, with a focus on AI and ML analytics, operations, and business processes.

Muhammad Jazlan is a second year PhD student in Computer Science at University of California, Davis. His research focuses on the measurement, detection and mitigation of tracking on the web.

Muhammad Abu Bakar Aziz is a PhD candidate in Computer Science at Northeastern University in Boston. His research focuses on web privacy. In particular, he empirically measures how third parties and online advertisers comply with privacy laws such as the CCPA and GDPR.

Christian Liebel, M.Sc., is an elected member of the W3C Technical Architecture Group (TAG), a participant in the W3C Web Machine Learning (WebML) Community and Working Groups, and a Google Developer Expert (GDE) for Web AI.

Yash Vekaria is a PhD candidate in Computer Science at University of California, Davis. He carries out web-based large-scale internet measurements to study and improve the dynamics of web. Specifically, his research is focused at studying and bringing transparency to online tracking practices and user privacy issues.

Jonathan Pagel studied e-commerce in his bachelor’s degree and has since been interested in the field, particularly in the areas of speed optimization and accessibility for shops and websites. Currently, he is freelancing in this field and pursuing a Master’s in AI and Society.

Amaka is an SEO and content strategist who has spent the last seven years shaping how brands show up online. She has worked with agencies in the UK, US, and Australia, including Whitecoat SEO and Switch Key Digital, where she builds content systems, technical SEO foundations, and search-led storytelling for clients in legal, health care, home services, and B2B. Her work reflects a mix of clarity, thoughtful strategy, and empathy. She brings those same qualities into her life outside work, especially when spending time with her daughter, who remains her favourite part of every day

Chris Green is a Technical Director at Torque Partnership and a search veteran of 15+ years. He advises Fortune 500 companies on search strategy and the evolving relationship between brands, algorithms, and AI systems.

Sophie Brannon is the co-founder & director of StudioHawk US, based in Atlanta. With over a decade of SEO experience spanning agency, in-house, and consultancy roles, she has worked across a wide range of industries including eCommerce, finance, gaming, health, and SaaS. Sophie brings a strategic, data-driven approach to organic growth, helping brands scale sustainably through technical SEO, user experience testing, content and digital PR. She’s passionate about making SEO accessible and mentoring the next generation of search marketer

Bogdan is the accessibility consultant who helps product owners ship accessible websites without blocking ongoing work. He brings over a decade of experience in education and healthcare, with deep expertise in inclusive design and web accessibility. He’s been writing a daily newsletter on accessibility since March 2024, driven by one core belief. “Make room for everyone.”

Mike Gifford is CivicActions’ Open Standards & Practices Lead. He is also a thought leader on open government, digital accessibility and sustainability. He has served as a Drupal Core Accessibility Maintainer and also a W3C Invited Expert. He is a recognized authoring tool accessibility expert and contributor to the W3C’s Draft Web Sustainability Guidelines (WSG) 1.0.

Himanshu Jariyal is a Senior Software Engineer at Microsoft on the Bing Performance team. He specializes in real-user performance measurement and analysis, and in optimizing large, production-critical systems.

Prathamesh Rasam is a web performance architect with over a decade of experience working on large-scale web and mobile systems. He is a public speaker on web performance and builds real-time web and app performance monitoring platforms at scale.

Humaira is a PhD Student in Computer Science at UC Davis. Her research focuses on the intersection of network measurements, policy and privacy.

Aaron T. Grogg started his web development career in 1998. Along the way, he has become a staunch advocate for standards, the semantic web, accessibility and the vital importance of building performant, user-focused digital experiences. Aaron remains devoted to discovering and sharing new web technologies and best practices, and helping to move the web forward for everyone.

Rumaisa Habib is a third year PhD candidate working with the Empirical Security Research Group at Stanford University. Rumaisa’s primary research interest is to build a better understanding of the web beyond the Western context leveraging large scale Internet measurements.

Vinod is a Staff Security Engineer at PIP Labs with over a decade of cybersecurity experience at companies including Amazon, Zapier, and HackerOne. He specializes in penetration testing and cloud security, writes about security on Medium, and actively researches emerging threats in both traditional and Web3 environments.

Vik Vanderlinden is a PhD candidate in Computer Science at the DistriNet Research Group at KU Leuven. His research focuses on web and network security, primarily focusing on timing leaks in web applications and protocols.

Gertjan Franken is a postdoctoral researcher with the DistriNet Research Group at KU Leuven. His research spans various aspects of web security and privacy, with a primary focus on the automated analysis of browser security policies. As part of this research, he maintains the open-source tool BugHog for pinpointing bug lifecycles.

Alba Silvente is a Senior Frontend Engineer at Funda. She loves writing about front end development, Jamstack, and web performance on her blog, speaking at conferences, hosting tech podcasts, and working hard in the open-source community. She is also a Google Developer Expert in Web Technologies, an Microsoft MVP and an ambassador at Women Tech Makers.

Diego Gonzalez is a Costa Rican engineer working on web platform features for the Microsoft Edge browser.

Michael is a Developer Advocate at Amplication, focusing on helping developers build APIs and drink IPAs. Additionally, he is a Web GDE and has found his love in creating compelling experiences on the web and the voodoo ways of the web.

Vahe Arabian is a digital publishing entrepreneur, growth strategist, and the founder of State of Digital Publishing and SODP Media. He works with publishers, startups, and media organizations to drive sustainable growth across SEO, audience development, monetization, and product strategy. Vahe is a frequent speaker and writer on digital media trends, AI in publishing, and the evolving future of online journalism.

Amandeep Singh has been developing for the web since 2009 and writes about front end development, UI/UX, Shopify, BigCommerce, WordPress, and programming at byaman.com. He is a writer, mentor, and speaker.

Richard Barrett is director of professional services and a technical search consultant at Lumar. They like helping web owners solve awkward problems and love a good puzzle game or two, or three.

Jamie Indigo isn’t a robot, but speaks bot. As director of technical SEO at Cox Automotive, they study how search engines crawl, render, and index the web. Jamie loves to tame wild JavaScript and optimize rendering strategies. When not working, they like horror movies, graphic novels, and terrorizing lawful good paladins in Dungeons & Dragons.

Joe Viggiano is a Principal Solutions Architect at Amazon Web Services helping Media & Entertainment customers deliver media content at scale.

Alex Moening is a Senior Edge Solutions Architect at Amazon Web Services.

Nick McCord is a Solutions Architect at Amazon Web Services focusing on startups and edge services.

Yohan Beugin is a Ph.D. student in the Department of Computer Sciences at the University of Wisconsin–Madison where he is a member of the Security and Privacy Research Group and advised by Prof. Patrick McDaniel. He is interested in building more secure, privacy-preserving, and trustworthy systems. His current research so far has focused on tracking and privacy in online advertising as well as security of open-source software.

Nurullah Demir is a visiting postdoctoral scholar at Stanford University and the founder of the cyber security platform SecuSeek. His work focuses on internet-scale security and privacy risks. Charles Berret is a journalist, developer, and media scholar who studies the history and philosophy of i...

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