Digital Threads: The Small Business and Entrepreneur Digital First Marketing Playbook
About this ebook
Winner: 2024 American Book Fest Best Book Awards (Marketing & Advertising) | 2024 Goody Business Book Awards (Digital Marketing) | 2024 International Firebird Book Award (First Place) | 2024 Royal Dragonfly Book Awards (First Place)
"A highly useful, invigoratingly people-centered approach to digital marketing." — Kirkus Reviews
Struggling to navigate the overwhelming world of digital marketing? You're not alone.
With constantly changing algorithms, endless social media platforms, and complex marketing technologies, small business owners and entrepreneurs often feel lost. Where do you even begin?
Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing is your comprehensive roadmap to mastering digital marketing—without the overwhelm, complexity, or big-brand budgets.
Bestselling author, Fractional CMO, keynote speaker, and university educator Neal Schaffer draws on over a decade of hands-on experience to deliver an accessible, practical guide packed with actionable strategies tailored specifically for small businesses and entrepreneurs.
WHAT YOU'LL MASTER:
Big-Brand Strategies on a Small-Business Budget
Learn the same marketing frameworks that industry leaders rely on—adapted for your scale and budget. Compete effectively without overspending.
Content Marketing & Repurposing
Make your content work harder. Transform blogs, social media posts, and videos into a powerful content ecosystem that boosts visibility and engagement across multiple platforms.
Social Media Marketing
Develop platform-specific strategies that work on any budget. Create engaging content, grow your audience, and turn followers into loyal customers.
AI-Powered Marketing
Harness cutting-edge AI tools to streamline your marketing, improve efficiency, and gain a competitive edge—from chatbots to personalized content creation.
SEO & Lead Generation
Optimize your website for search engines, create compelling lead magnets, and convert visitors into customers with proven strategies.
Marketing Automation
Scale your marketing efforts seamlessly while maintaining authentic connections with your audience.
Influencer & User-Generated Content
Tap into micro-influencers and user-generated content to build authentic engagement and brand loyalty—no celebrity partnerships required.
WHAT MAKES THIS BOOK DIFFERENT:
✓ Step-by-step frameworks you can implement immediately
✓ Real-world examples and case studies that bring strategies to life
✓ Companion workbook with exercises for each chapter
✓ Expert insights from someone who has spoken on hundreds of stages across four continents and taught at Rutgers Business School and UCLA Extension
PRAISE FOR DIGITAL THREADS:
"The quintessential marketing guide for every small business owner. Its actionable, intuitive framework delivers step-by-step recommendations backed by years of proven success."
— Ekaterina Walter, WSJ Bestselling Author
"This book will transform your online presence and help your business thrive in the digital age."
— Martin Lindstrom, New York Times Bestselling Author of Buyology
"A comprehensive and essential guide for anyone looking to learn, adjust, or master digital marketing techniques."
— Reedsy Discovery
"If you're not getting solid, measurable results from your marketing efforts, or feeling overwhelmed about it all, Neal Schaffer's Digital Threads is your perfect handbook!"
— Mari Smith, Premier Facebook Marketing Expert
Also endorsed by Michael Stelzner (Founder, Social Media Examiner), Brian Solis (Digital Futurist), Ann Handley (WSJ Bestselling Author), and John Lee Dumas (Host, Entrepreneurs on Fire).
WHO SHOULD READ THIS BOOK:
• Small Business Owners ready to level up their digital marketing
• Entrepreneurs launching or scaling their ventures
• Content Creators wanting to maximize reach and impact
• Marketing Professionals seeking fresh insights on AI, SEO, and content strategy
• Service Providers looking to attract more clients online
BY THE END OF THIS BOOK, YOU'LL BE ABLE TO:
• Build a strong digital footprint that drives measurable results
• Expand your reach and increase engagement across platforms
• Optimize content for SEO and lead generation
• Implement marketing automation to scale your efforts
• Leverage AI tools for maximum efficiency
• Build lasting customer relationships through influencer and user-generated content
If you're serious about mastering digital marketing, Digital Threads is the award-winning playbook you need.
Start weaving your path to digital success today.
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About the author
Neal Schaffer is a leading authority on digital marketing, social media, and influencer marketing. As a seasoned Fractional CMO, bestselling author, keynote speaker, and university educator, Neal has spent over a decade helping businesses of all sizes build and execute successful marketing strategies in the digital-first world.
With six published books, including Maximizing LinkedIn for Business Growth, The Age of Influence, and Maximize Your Social , Neal’s work has empowered countless entrepreneurs, small business owners, and marketers to harness the power of digital tools to grow their brands. His newest book, Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing, continues this mission, providing readers with the actionable strategies and insights needed to navigate the complexities of today’s digital landscape.
Neal has consulted for some of the world’s top companies across various industries and has been invited to speak at hundreds of events in over a dozen countries across four continents. His dynamic, results-driven approach blends his expertise in content marketing, social media, and influencer marketing with the latest advancements in AI and automation, making him a trusted voice in the digital marketing space.
In addition to his work as a consultant, Neal also teaches social media marketing at Rutgers Business School and influencer marketing and personal branding at UCLA Extension, equipping students with the practical skills to thrive in the digital-first economy.
Neal’s influence extends beyond his books and speaking engagements. He regularly shares valuable insights on his blog and podcast, Your Digital Marketing Coach, where he educates a global audience on the latest trends and best practices in marketing. His passion for helping businesses succeed in the digital age is the driving force behind his work, and through Digital Threads, he’s excited to share the proven strategies that can lead to measurable success and sustained growth.
