About this ebook
Turn clicks into clarity with Google Analytics Mastery, a practical, hands-on guide by Monika Gupta designed to help you track what matters, report with confidence, and grow results. Whether you’re managing a website, running marketing campaigns, or supporting an ecommerce team, this book walks you step-by-step through building an analytics setup that answers real business questions. Inside, you’ll learn how to structure tracking for events, conversions, audiences, and attribution—so you can measure performance across the full customer journey. You’ll also discover proven reporting strategies that translate data into decisions, including how to interpret key metrics, diagnose tracking issues, and avoid common measurement pitfalls. From setting up goals and dashboards to using insights for experimentation, optimization, and retention, each chapter focuses on actionable workflows you can apply immediately. With clear explanations, practical examples, and growth-focused guidance, Google Analytics Mastery helps you move beyond dashboards and toward strategy. You’ll leave with a stronger understanding of how data flows, how to validate your implementation, and how to build reporting that stakeholders actually trust. If you want to improve traffic quality, increase conversions, and align analytics with growth goals, this book is your roadmap.
Turn clicks into clarity with Google Analytics Mastery, a practical, hands-on guide by Monika Gupta designed to help you track what matters, report with confidence, and grow results. Whether you’re managing a website, running marketing campaigns, or supporting an ecommerce team, this book walks y...
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About the author
Monika Gupta is a data-driven analytics professional and digital marketing practitioner who helps teams turn measurement into meaningful growth. She specializes in setting up reliable tracking systems, building clear reporting frameworks, and guiding organizations through smarter decision-making with analytics. Through her work, Monika focuses on practical implementations—so readers can confidently measure performance, verify accuracy, and take action on insights. Google Analytics Mastery reflects her hands-on experience and commitment to making analytics approachable, actionable, and results-oriented.
Monika Gupta is a data-driven analytics professional and digital marketing practitioner who helps teams turn measurement into meaningful growth. She specializes in setting up reliable tracking systems, building clear reporting frameworks, and guiding organizations through smarter decision-making ...
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