About this ebook
Turn clicks into customers with “Google Ads Mastery” by Monika Gupta—an actionable, results-focused guide to building profitable PPC campaigns that perform. Whether you’re launching your first Google Ads account or refining an existing strategy, this book walks you through the practical decisions that drive measurable growth: keyword research, intent mapping, ad copy that converts, campaign structure, landing-page alignment, and smart bidding. Inside, you’ll learn how to plan campaigns that match real customer behavior and how to set up tracking so you can confidently optimize based on data—not guesswork. Monika covers essential workflows for search, display, and remarketing, plus guidance on using audience targeting, negative keywords, and ad testing to reduce wasted spend. You’ll also discover proven methods for budgeting, calculating conversion value, and improving ROI with ongoing optimization routines. Written for marketers, small business owners, freelancers, and analysts alike, “Google Ads Mastery” emphasizes clear steps, best practices, and troubleshooting tips you can apply immediately. By the end, you’ll know how to structure campaigns for clarity, leverage performance insights, and continuously improve results as competition and algorithms evolve. Get ready to master Google Ads with confidence—and turn every campaign into a system for sustainable, profit-driven advertising.
Turn clicks into customers with “Google Ads Mastery” by Monika Gupta—an actionable, results-focused guide to building profitable PPC campaigns that perform. Whether you’re launching your first Google Ads account or refining an existing strategy, this book walks you through the practical decisions...
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About the author
Monika Gupta is a digital marketing professional specializing in performance advertising and conversion-focused campaign strategy. She helps businesses design Google Ads accounts that balance strong targeting, compelling creative, and disciplined optimization to improve ROI. Monika is known for translating complex PPC concepts into clear, step-by-step guidance that marketers can apply immediately. Through her work and teaching, she supports teams in making data-driven decisions that turn ad spend into sustainable growth.
Monika Gupta is a digital marketing professional specializing in performance advertising and conversion-focused campaign strategy. She helps businesses design Google Ads accounts that balance strong targeting, compelling creative, and disciplined optimization to improve ROI. Monika is known for t...
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